Breaking Through in a Go-To Market

Breaking Through in a Go-To Market

Contributing Editors: J. Boen and A. Breckenridge How to outcompete incumbents Most of the industrial biology start-ups face a “David versus Goliath” challenge competing with large incumbents. Established corporations have warchests of capital, an established customer...
Challenges Ahead

Challenges Ahead

Contributing Editors: J. Boen and A. Breckenridge “Crossing the chasm” for Industrial Biology While the market disruption and sustainability that industrial biology promises to deliver is an alluring goal, it has also been elusive. The industry confronts real...
Why is Now the Time for Industrial Biology?

Why is Now the Time for Industrial Biology?

Contributing Editors: J. Boen and A. Breckenridge Consumer demands for sustainability driven by value, innovation and a better way of life. Throughout human history, consumer demand for value and convenience has always been the essential driver for innovation...
Industrial Biology and Sustainability

Industrial Biology and Sustainability

Contributing Editors: J. Boen and A. Breckenridge What is “Sustainability”? Sustainability has become a buzzword these days, often as we transition away from fossil fuel usage and toxic emissions from heavy industrial processes. While the environmental...
Exploring Industrial Biology

Exploring Industrial Biology

Contributing Editors: J. Boen and A. Breckenridge What is “industrial biology”? We all know the word “industrial” and some of us studied “biology” in high school or college, but what does “Industrial Biology” really mean? Given there is not an “official” definition at...